Kwixesha eliphawulwe ngumgangatho womeleza ihlabathi, ishishini lentambo yekhefu lihlangabezana noxinzelelo olukhulu kwintsebenziswano yamanye amazwe. Eli candelo likhulayo kubavelisi abaphambili kwicandelo lokukhetha le-Optical alisebenzi nje ubuhlakani beshishini kuphela kodwa kuququzelela ukutshintshiselana itekhnoloji. Ngokusebenza kunye, thina abathengisi beentambo abaphembeli bakhuthaza ngenkuthalo uphuhliso loqoqosho lwedijithali yehlabathi.

Njengamazwe aqaphela ukubakho kweshishini lentambo, bakhuthaze iinkampani ukuba bamkele isicwangciso esiliqili "esihamba ngehlabathi. Esi sicwangciso sibandakanya ukwandisa imisebenzi yabo kunye nokuhlola iimakethi ezintsha phesheya. Intsebenziswano yelizwe liphela kwishishini lethu lokuhamba ngentambo ayiphumi nje ukhuphiswano lwamashishini kodwa ikwasebenza njengenkqubo yenkxaso eyomeleleyo yolwandiso lwehlabathi.
Ngokuzibandakanya kwintsebenziswano kunye nokukhuthaza ukutshintshiselana ngetekhnoloji kunye neenkampani zamanye amazwe, abadlali basekhaya kwishishini lethu lokukhanya basebenzise amathuba eTekhnoloji enqunyazekileyo kwaye bafumane ubungcali boMphathi obalulekileyo. Le nxalenye yolwazi kunye nobuchule buxhobisele ukuba siphucule umda wethu wokhuphiswano kwaye sihlakulele inkcubeko yenkcubeko entsha, ethi ekugqibeleni iqhube ishishini. Ngaphaya koko, imakethi yezizwe ngezizwe yindawo yokugcina i-arena iqatha ngamathuba amaninzi okukhula kunye nokuchuma kweenkampani zentambo zangaphakathi zentambo.

Ngokuphumelela kwizibonelelo ezinamandla zokubambisana kwamanye amazwe anikezela kwaye ukwamkela imeko yehlabathi jikelele, ishishini lentambo yamehlo linethuba lokuzibeka njengomntu ophambili ngokwendawo yokukhula nokukhula. Ngokusebenzisana ngobuchule kunye nokwabelana ngolwazi kunye nobuchule, iinkampani zombini kwaye kwihlabathi jikelele ziya kubambisana ikamva leshishini kwaye zivule amandla aphezulu awongaleyo. Ngokuqesha amandla kunye nokuqonda komdlali ngamnye, ishishini lingakhulisa inkqubela phambili kubuchwephesha, ukuphucula ukusebenza kokusebenza, kunye nokuphononongwa kwiimarike ezintsha, ngaloo ndlela zilungisa kubungakanani bempumelelo.